Will Metaverse change the future of travel? : Business Traveler USA


Traveling the Metaverse is another great thing you can hit tourism, even though we are not there yet. I like it space tourism, if you build an idea, the fans will follow you. However, apart from taking passengers on some distant spaceship to stay among the stars, the metaversion is already here. He just needs to fine-tune it to become a hit for the avid traveling public.

To this end, CitizenM, an elegant luxury hospitality brand, is gaining a foothold in The Sandbox, a popular decentralized virtual game world where users can discover a virtual hotel and interact with other users, such as NFTs, which can be purchased on a digital basis. space.

Marriott is also moving towards a new and as yet unformed space that metaversion travel could inhabit. The hotel company entered the metaverse travel area last December with three elements of virtual art that we saw last year at Art Basel Miami Beach 2021, the premier annual contemporary art show.

citizenM becomes the first hospitality brand to buy real estate in The Sandbox

The alternative universe is perceived by Marriott as a new form of digital marketing and for new audiences. But those who follow the development of tourism, believe that metaversion could be much more in travel, can transform the concept as we know it.

The metaversion travel study published by Emergen Research this month suggests that the concept has the potential to change the way passengers engage in shopping before, after and during travel, and will become an essential part of the travel ecosystem.

Rapid technological adoption by travel and tourism companies to create real-time travel reimbursements, increasing investment in creating 3D virtual tours, and increasing use of metaverse platforms to improve hospitality services are some of the key factors expected to support market revenue growth during forecast period.

In addition, it is another key factor expected to support market revenue growth, the growing use of metaverse by travel and tourism companies to improve their destination reputation, build immersive marketing experiences and offer customers basic information on room reservations, room sizes and features. go forward.

The widespread adoption of metaversioned travel surveys, which require sophisticated glasses and intricately mapped products integrating AI and 3D integration in real time, is still years away due to the lack of equipment affordability and the time and cost of creating these products for evolving platforms.

But it is no longer a dream to travel to a beloved destination, enter the hotel as an avatar, interact with other avatars, maybe a virtual dinner in an exclusive metaverse restaurant with friends who present themselves as avatars, and pay for crypto funds. dinner and then a walk around the city or to the museum, all in a virtual world that you can see and almost touch.

In such a vision, the destination segment is expected to account for a significant share of revenue in the global market, according to Emergen, as awareness of the potential of metaversion to change the dynamics of the consumer experience when choosing destinations, attractions and accommodation.

Virtual reality and augmented reality and metaverse platforms will allow users to experience destinations without having to physically travel to the place they want, and allow them to see the experience that hotels and resorts can bring. It is therefore expected that test drives for various trips and excursions will not replace reservations, but will encourage them, the report said.

In addition to timing, there are disadvantages in building and adopting this form of entertainment. Not only are these projects slow and complicated – much goes into 3-D mapping of cities, spaces and destinations – but using the necessary glasses to access these new countries is said to cause dizziness, nausea, fatigue and may even lead to physical injury.

There also remain questions about the privacy elements that users may sacrifice.

The key players in this developing area are: The Boeing Company, Mytaverse, Marriott International, First Airlines, LynKey, Ariva, Color Star Technology Co. Ltd., Powerbridge Technologies Co., Ltd., Beyondvision Cultural Development Co., Ltd. , Meta platform. Inc., Google LLC, and Microsoft Corporation.

Former Disney CEO Robert Iger also goes full-time into a metaversion-based business through Genies, a 3D avatars startup that allows users to create their own digital avatars or personal metaversion personalities for their social networking profiles. to travel in this area.

Airlines are looking for a metaverse travel channel as a sales feature for premium seats, giving visitors a glimpse of first and business class flying in the hopes that once they have tried it, they may never want to return to the economy cabin.

Hotels are expected to be able to showcase rooms and suites and shower visitors with a dazzling resort experience that will make their choice in booking options.

Meanwhile, metaverse channels are turning into decentralized autonomous organizations powered by blockchain technology and cryptomes. This could mean that you will be able to pay for selected experiences and travel preferences with cryptomes such as bitcoins or ethereum, even if you are in an alternative environment.

NFTs or personal non-replaceable tokens, which we now see making so much of a stir in art and online marketing, are becoming an ideal digital asset for travel agents to use to represent products such as airfare and hotel reservations.

Because NFTs are actually crypto assets that buyers can store in their crypto-wallet, everything they need to travel in the real world, such as money, airline tickets and hotel reservations, is stored in one place.

Travel counselors can become metaversion gatekeepers and meet with their clients in the universe to manage their travel experiences from avatar to avatar, creating new ways to create a journey and add enhancements for clients during their vacation.

At present, as metaversion travel technology goes through the early stages of physical development, there are few places or ways to explore metaversion in motion. A start-up called Ariva can be one of the places to start. The travel agency offers tours and travel products at prices and purchases in cryptocurrencies on several stock exchanges.

In its next step, the company is developing a concept called Ariva Wonderland, and although little detail is available, they offer this teaser.

Make what you want. As the world descends another rabbit hole, it’s best to know what to expect and what characters you can meet there.

Image: Shutterstock

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