New messages and videos intended to educate visitors about culture, safety and other aspects of “travelling pono” are now on display at airports across the state, including Maui’s Kahului Airport.
Some of the messages offer reminders about protecting marine life, land safety, ocean health, adequate parking, and awareness of the surroundings, especially in scenic areas.
The initiative forms part of the Hawaii Tourism Authority’s community-based Destination Management Action Plans and its comprehensive efforts to “stay connected with visitors at every stage of their travel journey” – from the planning stages , in transit, on arrival and throughout your stay.
“Ahead of the traditionally peak summer travel season, we are doing everything we can to communicate the right message to our visitors so they can better understand who we are as a people and place, and the responsibility we share in taking care of our home.” said Kalani Ka’anā’anā, brand director at HTA in a press release. “With consistent information presented to them frequently through various media platforms, over time we expect to see a shift in the way travelers engage with our communities and home. We want them to leave this place better than when they arrived.”
HTA, in partnership with Hawai’i Tourism USA, Department of Transportation-Airports Division and other agencies, is displaying a collection of safety messages and educational videos in the baggage claim area and public areas of Daniel K. Inouye on O’ahu, Līhu’e Airport on Kaua’i, Kahului Airport on Maui and Ellison Onizuka Kona International Airport on Keāhole and Hilo International Airport on the island of Hawaii.
Among the educational pieces aimed at visitors is the Kuleana Travel Tips video series, which covers key topics guests should be aware of, including marine life protection, culture, land safety, ocean health, ocean safety and smart rentals. This part of the communication effort is being delivered to visitors through social media and other online platforms.
“This form of post-arrival outreach allows us to use geo-targeting technology targeting zip codes with an above-average visitor composition, as well as geofencing that identifies mobile devices at designated visitor hotspots on each island,” said Ka’ anā’anā. “So we can continue to share our pono travel messages with the right people at the right time.”
This message is also relayed to island visitors using Waze, a popular driving navigation app that can be downloaded and used on mobile devices.
More recently, as part of their Mālama Hawai’i series, HTA recently released “Hawai’i Is Our Home”, their latest video being shown to visitors on the island via social media targeting, reinforcing the reciprocal responsibility they have with the malama Hawai’i’s wildlife, natural resources and community.
Airline partners including Air Canada, Air New Zealand, Alaska Airlines, American Airlines, ANA, Hawaiian Airlines, Japan Airlines, Jetstar, Korean Airlines, Qantas, Southwest Airlines, United Airlines and WestJet are featuring HTA’s Mālama Hawai’i videos on inbound flights to Hawaii.
Hotel and activity partners are also sharing the videos with their guests before and after arrival, including 17 Palms Kaua’i, Expeditions Ferry, Hawai’i Wildlife Discovery Center, Hilton Waikīkī Beach, Hilton Waikoloa Village, Outrigger Hotels & Resorts, Prince Waikīkī, The Ritz-Carlton Maui, Kapalua, The Royal Hawaiian, Sheraton Waikīkī, Sheraton Maui Resort & Spa, The Westin Kāʻanapali Ocean Resort Villas, Wildside Specialty Tours and more.
Proactive efforts to address the impacts of tourism in hot spot areas across the state continue through the implementation of a three-year, island-specific Destination Management Action Plan.
Led by the HTA, HTUSA and Island Chapters, the DMAPs were developed by residents of each island community, in partnership with the tourism leaders of their counties and islands. The aim of each community plan is to rebuild, redefine and redefine the direction of tourism on their respective islands with regenerative tourism at the center, which aims to improve the quality of life for residents and enhance the visitor experience.
Recently, the Department of Land and Natural Resources and the HTA announced that beginning May 12, all out-of-state visitors must have advance reservations to enter Lē’ahi – Diamond Head State Monument. The implementation of this system fulfills one of the top priorities of the community, as articulated in the O’ahu DMAP.
Diamond Head State Monument is one of O’ahu’s most sought after and visited attractions, with breathtaking views along its hiking trail. The new reservation system will mitigate the environmental impacts caused by foot traffic, reduce vehicle congestion in the park and surrounding neighborhoods, improve the experience for kama’āina and visitors who appreciate the monument, and help preserve this landmark for future generations.
Reservation systems are also in place at Hanauma Bay Nature Reserve on O’ahu, Hā’ena State Park on Kaua’i, and Haleakalā National Park and Wai’ānapanapa State Park on Maui.