space traveling warriors tier list : TRAVELERS ASK FOR CHANGE AS TOURISM RECOVERS FROM THE PANDEMIC AND FACES UNCERTAINTY: FUTURE TOURISM RESEARCH

  • 44% of respondents called for greater harmonization of health protocols and the use of technology to enable seamless travel.
  • 34% wanted to see greater sustainability at the heart of tourism.
  • 29% wanted to see health and sustainability prioritized over profits for the travel industry.
  • 33% called for greater financial protections for travelers – likely in response to the pandemic experience.

people from China, Indiaand South Korea were most in favor of further harmonizing security protocols and using technology to make travel simpler.

Held by YouGov and commissioned by the Ministry of Tourism of Saudi Arabianearly 14,000 people were interviewed, China, the United StatesThe UK, Germany, India, Japan, Saudi Arabia, Mexico, South Korea, Spain and Sweden.

His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia said: “The pandemic has a profound impact on the global tourism industry. It has shown all of us – travelers, tourists, businesses and governments, that we can do things differently.

“The Future of Tourism Survey shows that the public wants us to learn the lessons of the pandemic and make changes that put health, sustainability and better use of technology at the heart of future tourism.”

The survey found that traveler attitudes have changed after two years of a pandemic and lockdowns that restricted travel. 55% of respondents are now more likely to travel to the country. And 32% of people are more willing to travel internationally than they were before COVID.

Economic uncertainty and rising prices dampened enthusiasm for travel over the next 6 months. Globally, 42% of people are likely or very likely to travel internationally for vacations, compared to 39% who are unlikely or very unlikely to do so.

The biggest impact, however, was on business travel. Only 18% of respondents consider themselves likely or very likely to travel internationally on business.

Chinese, Japanese and Americans were less optimistic about the prospect of international travel. In contrast, Britons, Indians and Saudis considered themselves more likely to travel internationally in the next 6 months.

The Survey on the Future of Tourism was released ahead of the 116th meeting of the Executive Board of the United Nations World Tourism Organization (UNWTO), which will take place in Jeddah, Saudi Arabia next week, organized by the Ministry of Tourism of Saudi Arabia.

Strengthening the tourism sector and adapting to future demands for greater sustainability and resilience are high on the agenda.

Before the pandemic, Travel and Tourism (including its direct, indirect and induced impacts) accounted for 1 in 4 of all new jobs created worldwide, 10.3% of all jobs (333 million) and 10.3% of the global GDP ($9.6 trillion).

His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia said: “Saudi Arabia is a new tourist destination. We opened our doors to international tourism shortly before the pandemic, so we are willing and able to think and act in new and different ways.

“By aligning vision, leadership and resources, we are able to create a new model of tourism that is more resilient and more sustainable by design. We look forward to sharing our insights and working with our international partners to build a better future for tourism.”

Last week, the World Economic Forum released its Travel and Tourism Development Index. Saudi Arabia climbed 10 positions to 33rd in the world at large. The independent index compares 117 countries across 17 pillars crucial to the development and resilience of their travel and tourism industries.

Saudi changed from 43rd in 2019 to 33rd in 2021, the second largest increase in the ranking, as a result of improvements in almost all indicators. This was the first report to be produced since Saudi Arabia opened to international tourism in september 2019.

The WTO Executive Council will meet in Jeddah, Saudi Arabia from the 7th to the 8th of June.

NOTE TO EDITORS

About the Ministry of Tourism of Saudi Arabia

from saudi arabia The Ministry of Tourism leads the Saudi Tourism ecosystem, with support from the Saudi Tourism Authority and the Tourism Development Fund. The Ministry sets the strategy of the Kingdom’s tourism sector and is responsible for developing policies and regulations, developing human capital, collecting statistics and attracting investment. It works in partnership with the Saudi Tourism Authority, which promotes Saudi Arabia as a global tourist destination, and the Tourism Development Fund, which implements the Ministry’s investment strategy by providing funding for the development of the sector.

Chaired by His Excellency Ahmed Al Khateeb, the Ministry was founded in February 2020after opening the Saudi Arabia for international leisure tourists for the first time in its history in 2019. Saudi Arabia aims to receive 100 million tourist visits by 2030, increasing the sector’s contribution to GDP from 3% to 10%. Digital initiatives, providing technical solutions for tourism promotion, research and development to improve the tourism sector, innovation for emerging technologies.

About the United Nations World Tourism Organization

The World Tourism Organization (UNWTO) is the United Nations agency responsible for promoting responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and provides industry leadership and support in advancing tourism knowledge and policy around the world.

YouGov Survey: Methodology:

  • Online interviews via YouGov’s proprietary panel + partner panels

Target profile:

  • Residents of the markets listed below
  • Men and women over 18 years old (general population sample)

Sample size:

Country

Sample

Representation

WE

1000

National Representative

UK

2000

National Representative

Spain

1000

National Representative

India

1000

urban representative

China

1000

online representative

KSA

1000

urban representative

Mexico

1000

urban representative

Germany

2000

National Representative

Japan

1000

National Representative

South Korea

1000

National Representative

Sweden

1000

National Representative

TOTAL

13,000


Photograph – https://mma.prnewswire.com/media/1830563/YouGov_tourism_survey.jpg
PDF – https://mma.prnewswire.com/media/1830562/Future_tourism_survey.pdf

SOURCE YouGov

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