nobody movie_Kenya is nobody’s buddy

Hello,

The much-anticipated Techpoint Africa Blockchain Summit (TABS) Web3 Hackathon. started two days ago. Yes, I know, a bit in hindsight.

Spring, Better late than never, and here I bring you basic knowledge again. Why? because i appreciate you πŸ€—

Anyway, remember there’s $2,500 in prizes at stake here! Six teams are currently participating in this hackathon.

You can see the finalists live at TABS on Saturday, May 21, 2022 and find out what they are currently working on. I’m sure you don’t want to miss this.

To register to participate, click here.

Today I discuss:

  • Find satisfaction in marketing
  • South Africa combines biometrics with SIM cards
  • Kenya’s partnership with Netflix

Find satisfaction in marketing

Saze Ibraheem, Director of Marketing, ART X Collective

marketing may seem simple, but it is not; it involves more than just writing copy or running ads to promote a product.

It is difficult because it acts as a bridge between product development and sales. This means you will work with product managers and sales people. Imagine the horror.

Please, it’s not scary. πŸ˜‚πŸ˜‚ I’m joking. In fact, if you know your stuff, it can be a diverse, promising, and fun career.

Howeverbased on my limited experience working with Techpoint of Africa social media manager, Samuel, I can unequivocally say that it is not fun. πŸ˜‚

Oh yeah, it doesn’t appeal to me! 😭 Please accept my apologies if it seems that I have disappointed you, Samuel. It’s no fun because I’m essentially a go-between and you know what that means. If you don’t know, forget it. πŸ˜‚

still, I admire marketers because they have brilliant ideas. Honestly, they do. Samuel comes up with brilliant ideas, for example, which makes me wonder how easy it is for him.

Is it because he’s been in the industry for a while and worked extensively with products and people? Well I think it’s natural for him.

Interestingto the The experts, we introduced Saze Ibraheem, Director of Marketing at ART X Collective. In her words, she also likes “big, bold and bold ideas”.

Did you know that Saze was one of the organizers of TEDx Ikoyi, one of the first TEDx events in Nigeria?

She also served as a product manager and marketing partnership manager at Jumia in 2012. She also joined Facebook in 2016 as a Growth Manager.

Enough with the essentials. You can read more about her story here: How Saze Ibraheem found satisfaction in marketing

South Africa to link biometric data to SIM cards

What’s new? The Independent Communications Authority of South Africa (ICASA) proposed linking biometrics β€” like fingerprint mapping, facial recognition and retina scans β€” to SIM cards draft regulations.

That indicates that if the proposal is successful, new regulations would oblige all South Africans to provide cellphone operators with biometrics in order to obtain a new phone number or perform a SIM swap.

Why the suggestion? According to Gur Geva, co-founder and CEO of iiDENTFii – a biometric digital facial authentication and automated onboarding technology – the new proposal aims to prevent serious crime and protect consumers from the financial and emotional trauma of identity fraud when associated phone numbers are used.

South African scammers are allegedly Extending their digital systems against corporations. In the first quarter of 2021, the percentage of suspected fraudulent digital transaction attempts against South African companies increased by 43.62%.

According to ICASAtighter security measures are needed to prevent cell phone number hijacking through porting or SIM swapping, among other instances of fraudulent activity.

ConsequentlyGeva claims that the technology used to link biometric data to SIM cards is well established and, more importantly, safe and secure.

So far, over 21,000 South Africans have objected to the draft regulations published at the end of March 2022. Opponents argue that such policies are authoritarian and violate people’s privacy.

Why? That Country has handled data breaches in the past, but has yet to implement several important components of the Personal Data Protection Act 2013.

ConsequentlyPrivacy advocates worry that the government may not be able to protect the biometric data it collects and that corrupt officials could leak sensitive personal information to cybercriminals.

However, public comment on the draft regulations will be closed today, May 11, 2022. What will the South African government do? Will they proceed with the draft regulations or not? What do you think?

Kenya’s Ministry of ICT works with Netflix

RecentlyKenya’s Ministry of ICT, Innovation and Youth Affairs signed a two-year memorandum of understanding (MoU) with Netflix to strengthen the country’s creative industries and support the development of the next generation of storytellers.

What does the MoU focus on? It focuses on skills and capacity development, creative sector infrastructure development, marketing and media spending, digital consumer protection and investment in local content. It’s the first of its kind for Netflix in Africa.

Firstthe Ministry intends to achieve the goals through the Netflix Creative Equity Grant Fund for Africamanaged by the HEVA Fund of the East Africa Region.

plusUS$100,000 will be used to fund scholarships for 30 students covering tuition, living expenses, study materials and a bursary to support the Kenya Film School and the African Digital Media Institute.

An additional $200,000 was provided for scholarships – including tuition, housing, living expenses, study materials and a stipend – for emerging creatives to attend other Kenyan institutions offering film and television studies.

In addition, emerging Kenyan creatives can apply for a scholarship to study for a Masters in International Screenwriting and Production (MISP) at the University Cattolica del Sacro Cuore in Milan, Italy.

NextThe MoU covers various joint initiatives that Netflix and some local partners will carry out.

What’s moreJoe Mucheru, the ministry’s cabinet secretary, said the MoU would not only facilitate job creation in the country but also unlock training opportunities for the development of the display sector.

Moreso, CEO of the Kenya Film Commission, Timothy Owase, stated that the partnership offers opportunities for collaboration to strengthen the Kenyan film industry’s position on the global stage.

What I read and see

occasions

  • The Social & Inclusive Business Camp (SIBC) has started searching for its 6th cohort of African entrepreneurs. Use here.
  • eHealth is looking for a professional with 5 years of experience developing, implementing or managing MLE systems and processes. Use here.
  • AFS Global STEM Accelerators is looking for women between the ages of 15 and 17 to apply to its 12-week all-virtual programs. Use here.
  • Techpoint Africa will invite entrepreneurs and startup enthusiasts to the Techpoint Pitch Friday on Friday 13th May 2022 at 5pm at 43b Emina Crescent, Opebi, Allen, Ikeja. to register here.
  • TechCabal is seeking Senior Editors to join its team. To apply, click here.

Have a nice Wednesday!

Victoria Fakia for Techpoint Africa.

Victoria Fakia

A writer with ADHD interested in mental health and how technology is improving the lives of Africans with ADHD.



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