nobody movie_India’s Rise as Hard Power to Spread Soft Power: Anurag Thakur


Union Minister Anurag thakur said on Tuesday India has the potential to become the content subcontinent, backed by talent in technology and culture, while emerging as a “hard power” in the world.

Participate in the Raisina Dialogue-2022 here, thakur called Indiawith its rich culture and history, has much to show and be next to come AVGC Production center with a mix of hard power and soft power.

“Every nation needs hard power to exist and stay relevant, and to exist across borders a nation needs soft power,” he said.

Thakur said centuries ago: India showed his hard power on the strength of his economy and military, which also helped him spread soft power by spreading his culture, cuisine and architecture to countries such as China, Cambodia, Sri Lanka, Malaysia and Indonesia.

“In the last few decades India evolves into hard power and expands soft power through cinema,” he said.

Thakur said the world took notice India after the 1998 nuclear test under Prime Minister Atal Bihari Vajpayee.

He said the Pokhran-II nuclear tests saw global powers impose sanctions, but within three years the world looked like this India changed, and they recognize the hard power of the country.

“Our information technology-enabled services (ITES) have pushed boundaries… There’s an interplay of hard power and soft power. No one will look at your soft power if you don’t have the hard power.” thakur called.

He said Indian Movies began to use technology in a big way, and movies like Bahubali captivated audiences around the world and made people wonder if the heroes and locations portrayed in such films were real.

Bela Bajaria, leader Global TV, Netflix said her company works with writers and filmmakers around the world India to ensure stories come from across the country.

Thakur said the government also encourages filmmaking India The Film Funding Office and several state governments also offered incentives to filmmakers. director Shechar Kapur called Indian Content has the potential to become a trillion dollar business.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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