The New Orleans Pelicans today announced a rights renewal with Bally Sports New Orleans, ensuring the regional network remains the team’s exclusive local media partner.
“When we entered into this new agreement with Bally Sports New Orleans, our top priority was distribution and the ability to deliver our games directly to our fans. With the upcoming launch of Bally Sports+, Bally Sports’ direct-to-consumer platform, every Pelicans fan will have access to Bally Sports New Orleans in the team’s local area. This partnership allows us to continue to provide unique, compelling Pelicans content across multiple platforms with the highest production quality,” said Dennis Lauscha, President of New Orleans Pelicans. “We are still working on all options with Bally Sports New Orleans to enhance the accessibility, add-on content and distribution of Pelicans programming to all of our fans in Louisiana and the Gulf Coast region.”
The Pelicans consulted with the NBA during this time and researched many other regional sports networks to determine the best options available for the team and its fans.
“The New Orleans Pelicans have been a great partner over the years and we look forward to building on that relationship in the future,” said Steve Simpson, SVP and GM, Bally Sports New Orleans. “Our ability to deliver Pelicans content to as many local fans as possible, both through linear distribution channels and through our brand new streaming product, Bally Sports+ this fall, is incredibly exciting as we continue to nurture the next generation of Pelicans fans .”
Under the new agreement, Bally Sports New Orleans will continue to produce approximately 75 regular season games per season, along with select preseason competition and first round playoff games. The Pelicans hired Endeavor to advise on their local media rights deal, expanding the partnership between the team and the network that began in 2012.
“The New Orleans Pelicans engaged our company to consult with them to find the best deal that would achieve two goals: deliver Pelicans basketball directly to all consumers, both linearly and via live stream, on effective for the consumer in a high-quality, efficient and cost-effective manner,” said Karen Brodkin, executive vice president, Endeavor. “We reviewed a number of options that were considered, but Bally Sports New Orleans, with its new Bally Sports+ platform and high-quality production, proved best for the Pelicans and their fans.”
In addition to producing approximately 75 regular season games, Bally Sports New Orleans will provide extensive team coverage including pelicans live pregame and postgame shows as well Pelicans insidersa bi-weekly program of player and manager profiles, match highlights and behind-the-scenes content.
Lauscha added, “We will continue to work with Bally Sports New Orleans to produce more unique and exclusive Pelicans content, built around the game and delivered directly to our fans. Excitement about the team is growing every day and it is our job to not only bring this content to our fans, but also unrestricted access to watch our games.”
Bally Sports New Orleans is currently available through a variety of providers in the region including AT&T U-Verse, Cox Communications, DirecTV, DirecTV Stream and Spectrum. Additionally, all Pelicans games will be available this fall on Bally Sports+, a new streaming platform that will offer live streaming of Pelicans games on a direct-to-consumer basis in Pelicans’ local territory. Bally Sports+ subscriptions are available on a monthly or yearly basis with no cable/satellite subscription. The team and Bally Sports New Orleans will be releasing more details on this product shortly.
Lauscha added, “It was imperative that we strike a deal that would bring the ease and accessibility of Pelicans games directly to our fans. In addition, we want to improve the broadcast; We want our fans to connect with our team, our players and our games. We believe this partnership will achieve that. We have emphasized our concerns and the concerns of our fans during the negotiations not only with Bally Sports but also with other providers who wished to broadcast Pelicans games. Our fans deserve and need to be able to access our games without any problems or obstacles.”
About Bally Sports New Orleans
Bally Sports New Orleans – a regional sports network owned by Sinclair Broadcast Group – is the local destination for the New Orleans Pelicans. Together, Bally Sports New Orleans and sister network Bally Sports Southwest present more live local sports programming than any other network or delivery system on the market. Serving sports fans in Louisiana, Texas, Oklahoma and Arkansas, the regional networks produce over 700 live sporting events and televise over 2,500 hours of original programming each year. For more regional sports content, visit www.ballysports.com and follow @BallySportsNO on Twitter and @BallySportsNOLA on Instagram.