Celtics-Warriors NBA Finals Showdown a Dream Pairing for ABC – Sportico.com

The NBA Finals is set to begin Thursday in San Francisco, and given the pairing of the franchise with the most titles in basketball history and arguably the greatest team of this young century, fans are in for a treat. But perhaps no group is happier than Disney’s ad sales team, as the showdown between the immovable object that is the Boston Celtics’ defense and the compelling power of the Golden State Warriors’ offensive attack seems destined to stretch over six or seven nights play .

In the rating game, duration is everything. While Golden State still needs a Game 7 in these playoffs, Boston’s Road Warriors appear poised to push this series to the limit. During a postseason in which the home team won 57% of the time, the Celtics came off the bench with a cool 7-of-9 win and converted 78% of their chances. After defeating a dazed Nets squad in the first round, Boston needed the full seven to edge out defending champions Milwaukee in the conference semifinals before repeating the process against Miami in the Eastern Conference finals.

Of course, any continuation of the Celtics’ established postseason pattern should ensure a long streak for ABC. The longer the runtime, the larger the television audience – and as the games pile up, the ad dollars will follow suit. During the 2019 NBA Finals, the last championship series before the pandemic, in which the Raptors unseated the Warriors in six games, ABC booked $250.7 million in advertising revenue, according to estimates by the Standard Media Index. Given what was actually a favorable odds performance (in 2019, ABC was crippled by a Toronto club unaffiliated with a US media market), a run of the same duration should generate even greater success this time around.

In-game ad units will be hard to come by – the first four frames have all but sold out, and much of the inventory in a still hypothetical fifth game (and beyond) has been reserved – but marketers interested in jumping in on the action should be ready be paid up to $750,000 for each 30-second spot. A seventh game isn’t one to get off that easily, not with a potential audience of 30 million viewers at stake.

If the prospect of Steph Curry, Klay Thompson and Draymond Green coming together for another dynastic run isn’t encouraging enough, ABC have a real spoiler on their hands with this young Celtics squad. The Celtics have given the Warriors fits in their last 10 encounters, posting a 7-3 record against Golden State. Since the Steve Kerr era began eight years ago, Boston has been the only NBA team to boast a winning record over the Warriors — and they may have what it takes to spoil Golden State’s comeback crusade, with Jayson Tatum in the Averaging 27 points per game postseason scoring.

More importantly, these teams were the two biggest draws of the season. Of the top 30 most-watched games in the current NBA campaign, Boston has appeared in 14, while Golden State has featured in just one short. The Celtics have every right to boast of the highest-rated game of the season as Game 7 of the Miami set averaged 9.88 million viewers on ESPN. The crowd peaked in the final seconds of the game, reaching 12.2 million viewers when Jimmy Butler missed the three-pointer that would have given Miami a 99-98 lead.

That rare nail biter — Boston ran Game 2 by a 25-point lead while finishing Game 4 by a 20-point lead — helped push the series average to 6.97 million viewers, making it the highest-grossing . since 2018 the Eastern Conference Finals. Meanwhile, the Warriors’ five-game Western Conference Finals series vs. Dallas averaged 6.74 million viewers, and while that was down 11% from the team’s last qualifying session in 2019, TNT’s deliveries improved by comparison up 38% from last year when Hawks-Bucks met in the Eastern Conference Finals.

As we await the opening tip, the Vegas consensus has Golden State as -155 favorites down to the Celtics (+130). Golden State started the season 10-1 odds to win the title, while Boston started with a relatively long shot (50-1). Odds makers favor the Warriors going through seven games (+325), although the odds of the Celtics claiming their 18th banner in six games aren’t far off at +350. Each result will draw a huge crowd and pay well for ABC.

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