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The latest trend that leads to an increase in travel.

Less than 24 hours before I had to board a flight to Costa Rica, it finally happened to me: I had a positive test for COVID-19. Instead of snorkeling, paddleboarding and looking for an afternoon rest in the shade with a cold drink in a tropical destination, I found myself relegated to my couch in Brooklyn.

The disappointment was so intense that after recovery and with the encouragement of my husband, I booked a solo trip to Miami, Florida. An extended weekend that included a wasteful stay in Setaiserved as a reward for overcoming quarantine and overcoming COVID.

Although I longed to travel before the positive test, now I was eager to escape.

I turned out to be in good company. “Travel for revenge”, vengeful travel, carpe diem travel – whatever you want to call it, is happening all over the world at an ever faster pace.

Not surprisingly, the last two years have made many travel lovers lost, nervous and nervous. Some of us dipped our cautious fingers in the sand, while others stayed (and stayed again) as new variants emerged and the CDC’s ever-changing guidelines challenged previous understandings of what was right and what was not when it came to leave. our homes and participation in the world as a whole. Others still stay at home, including many immunocompromised a families with small children.

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A large part of the American public seems to be struggling to overcome the pandemic. And for the growing number of vaccinated adults, many of whom have experienced breakthroughs or mild symptoms and who have recovered within the standard time frame, the challenge is to travel.

Prices will not fall, so book now

Nadine Maffre admits that her family’s recent trip to London came a little impulsively. Maffre, a French-based travel writer, planned to take her son to London before the word “coronavirus” appeared in the interview, but travel restrictions and a growing number of cases in the UK forced her and her husband to postpone the trip. for an unknown period of time. This is until a family of three becomes infected with COVID. “Knowing that we would benefit from a period of innate immunity combined with the lifting of travel restrictions to / from the UK, I booked our trip to London for a week after we all tested negative! ”Says Maffre.

Traveling during the school holidays meant increased prices, which they would usually try to avoid, according to Maffre. But not at the moment. They waited so long for this trip that Maffre admitted that she had missed more than she would normally have. “I wanted to make it especially unforgettable! And there was a sense of urgency when we had just recovered from COVID – it seemed safer to travel there. “

Industry insiders like Felix Brambilla, CEO of Overseas leisure group, a B2B luxury travel platform, is also discussing this sense of urgency, albeit with the importance of booking now due to increased travel demand and pricing considerations. “I recommend booking in advance, as airfare and accommodation prices will soon not be reduced,” says Brambilla, adding that “strong luxury accommodation inflation has not discouraged travelers from planning ahead.”

Brambilla sees this reality as part of domestic travel for US residents and destinations across the Mediterranean.

Luxury travel consultant Jill Fischbarg agrees: “When it comes to summer travel, it is essential to book now because travel demand is high and accessibility is tightening.”

Revenge Travel is still strong

Origin, a travel company that creates personalized tours for its members, has reported a huge increase in bookings since Omicron slowed and countries lifted restrictions. Co-founder and CEO Eli Bressert says the sharp rise has resulted in a rare offer “in the most sought after destinations” because people who had COVID “have already overcome the fear of being caught.” This renewed desire to travel, which Bressert describes as “vengeful travel,” is reflected in the demand for longer, more distant trips to cities like Thailand or Chile.

“We have made a conscious decision to dip our toes back into the water of normal life behavior, knowing that COVID is going nowhere.”

Similarly, Brambilla cites “revenge travel” as one of the trends in travel during the pandemic, which is still strong. And Victor Nikonets, CEO b0arding, the travel market, shares information from a several – month survey conducted by his company. The findings of the survey showed this 3 out of 10 travelers booked a trip after recently surviving COVID.

Gaining and surviving COVID is exactly the impulse that inspired Julie Bogen, the editor-in-chief of The Atlantic, and her husband, Jake Wyse, to plan an early spring vacation on the beach in Miami. For a couple from Maryland, whose two-year-old daughter will be sitting on this trip to give mom and dad time for couples who are so much in need, a three-day vacation is less about the feeling that they deserve a nice getaway, and more. as a result, we no longer feel “weakened by fear,” Bogen says. “We have made a conscious decision to dip our toes back into the water of normal life behavior, knowing that COVID is going nowhere.”

Bogen says, “They’re wasting the hotel we had he wanted stay the first time we went three years ago, but we couldn’t justify it at the time, and we’ve already booked two (even external) food reservations – one for Mandolinwhich I longed to try, and one on Kyu where we have been. “

Prices in highly sought-after travel regions are significantly higher than in previous years, says Fischbarg, a luxury travel consultant. He points out that “the travel industry is not immune to inflation.” However, people are ready to pay what it costs. “Holidays are a high priority and as travel restrictions are lifted, luxury passengers are willing to spend to have the best possible experience,” says Fischbarg.

Whether it leads to impromptu travel on COVID or a large (read: expensive) summer vacation, domestic or international, this particular type of travel is a hot airline, which industry professionals predict will be still hot.

“As one client said, ‘my husband now has a new zest for life,'” says Fischbarg, who helped the couple plan a last-minute trip to the Bahamas after recovering from COVID.

It is a performance to recover from Covid, not to mention overcoming the years-long pandemic that has shaken every corner of the world; no wonder travel is warming up again. “We can’t stop talking about how excited we are, “says Bogen, adding that” the idea of ​​this beach holiday is very different now. “

It really was so different to me that instead of making fun of the price of fresh coconut water served to me by the ocean, I enjoyed every last sip.

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