ABC had either terrible or impeccable timing (depending on your perspective) after the Golden State Warriors won the NBA Championship.
The Warriors beat the Boston Celtics in Game 6 of the Finals on Thursday to claim their fourth title since 2015. After that, ABC aired an ill-fated first commercial between last buzzer and the trophy presentation – Celtics star Jayson’s Ruffles commercial tatum.
— Chris Crawford (@OnAirWithCC) June 17, 2022
Social media users were furious at the ridiculous timing. Here were some of the funniest tweets about ad placement.
laughed out loud as this Jayson Tatum Ruffles commercial played between the celebrating Warriors, spectacularly bad timing
— Rodger Sherman (@rodger) June 17, 2022
The first commercial to run after the buzzer was a Jayson Tatum Ruffles commercial pic.twitter.com/30fUzHKwxS
— Thomas Cavanagh (@TJ_Cavanagh) June 17, 2022
Ruffle was like, “We’re getting that Tatum commercial out”
— O’Shea Jack(Nichol)son (@OsheaJacksonJr) June 17, 2022
Not the best timing for the Jayson Tatum Ruffles commercial. He played like he had bad heartburn tonight.
— Scott Kacsmar (@ScottKacsmar) June 17, 2022
maybe not a great place for that tatum ruffle commercial
– Artūras Karnišova’s fan club (@arturasfanclub) June 17, 2022
To make matters worse, Tatum stank to high heaven on Thursday. In the biggest game of his life, Tatum was cornered in 6-for-18 shooting for 13 points. He also missed three of his four three-point attempts, didn’t even make it to the free-throw line, and had five turnovers (tie for a team-high).
Tatum is still only 24 years old so he can take the failure of this year’s finals as a lesson for the future. But the timing of that Ruffles ad was just one in a series of troll jobs the Celtics faced after losing on Thursday.