ABC aired unfortunate first commercial after Warriors beat Celtics to win title

May 15, 2022; Boston, MA, USA; Boston Celtics forward Jayson Tatum (0) celebrates during the second half of his win over the Milwaukee Bucks in game seven of the second round of the 2022 NBA Playoffs at TD Garden. Mandatory Credit: Winslow Townson-USA TODAY Sports

ABC had either terrible or impeccable timing (depending on your perspective) after the Golden State Warriors won the NBA Championship.

The Warriors beat the Boston Celtics in Game 6 of the Finals on Thursday to claim their fourth title since 2015. After that, ABC aired an ill-fated first commercial between last buzzer and the trophy presentation – Celtics star Jayson’s Ruffles commercial tatum.

Social media users were furious at the ridiculous timing. Here were some of the funniest tweets about ad placement.

To make matters worse, Tatum stank to high heaven on Thursday. In the biggest game of his life, Tatum was cornered in 6-for-18 shooting for 13 points. He also missed three of his four three-point attempts, didn’t even make it to the free-throw line, and had five turnovers (tie for a team-high).

Tatum is still only 24 years old so he can take the failure of this year’s finals as a lesson for the future. But the timing of that Ruffles ad was just one in a series of troll jobs the Celtics faced after losing on Thursday.

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