As an example of a recurring mistake companies make as their industries change, one of the stories told in management classes focuses on car manufacturers at the turn of the last century.
Those who realized they were in the personal transportation business turned to cars. Most of the others who thought they were just in the car business went extinct as their market moved to cars and they didn’t.
It seems obvious after the event, but it didn’t seem obvious at the time because many of the coachmen and horse-sellers and blacksmiths went bankrupt.
When it comes to autonomous cars, we’re considering moving from car ownership to a service like Uber that will provide cars exactly when we need them.
But going even further with services like Zoom initially and eventually with the metaverse expanding the concept of holoportation – coupled with drone delivery and the pandemic – will we need cars that much or not at all in the future?
Holoportation, or the use of avatars to travel virtually, is not considered personal transportation today. But if successful, it could eliminate most personal transportation in the future, and in turn put existing automakers in the same category as those a century ago.
Should Holoportation be seen as part of the transportation industry, or should current personal transportation be considered part of old-school collaboration, social networking, and shopping?
Let’s talk about some of these major tech disruptions that are coming. Then we’ll wrap it up with TCL’s head-mounted display, the Nxtwear Air, which is product of the week and may be this year’s must-have gadget.
Prior to the pandemic, personal transportation mostly focused on air transportation, human powered transportation, and even motorcycles falling into largely different classes. However, the need for business travel has been hit hard by the growing use of video conferencing and collaboration products like Zoom, Teams, and Webex.
Among the great things at CES this year, port and La Vitre Calling a solution from ARHT Media, it demonstrated a way to visit family and friends virtually. Holopresence He showed how, on any remote occasion, you can talk without ever leaving your home, yet appear to be actually there.
While we are currently in the habit of traveling, the pandemic is forcing us to reconsider our safety and consider not traveling aggressively. We no longer need to go to the store as the delivery options expand. Due to Covid, our doctors are increasingly seeing us remotely and we are able to use services like Amazon and eBay to satisfy our need to go to malls and department stores.
When cars become truly autonomous, why do we need to own a car several times that we have to leave our homes? Just contact the car service and an automated vehicle will appear at your door and act like an elevator in a tall building. You don’t need to own an elevator, so why should you own a car?
A lot of car designs at CES looked more like bustling living rooms than cars, and many of them were pretty ugly. But so are elevators, and it seems we don’t care what they look like any more than we care about those old yellow taxis or buses.
Also, we haven’t even started talking about flying cars and human-carrying drones, both of which are very fast moving. Once vehicles become autonomous, we won’t need professional drivers or driver’s licenses because people won’t be driving.
Film and Television
In video games, we have a concept called NPC, which is a non-player character who follows a series of scripts. But isn’t that what actors and extras do? Soon, programming an NPC to appear in a movie and turning a script into a realistic representation of the character could be much easier and much cheaper than hiring one.
Actors can get sick, have behavioral issues, get in trouble off-screen, which can lead to termination, and they get more expensive every time you use them. Movies today are already largely shot with computer graphics, and it’s much easier for a rendered character to work in a virtual scene than a human.
Now, it’s not just acting. Scripting can now be done using AI. You don’t need catering or hiring for virtual actors, and with the digital filmmaking engine you can more easily rewrite the script and reshoot the scene digitally while fine-tuning the result with digital characters compared to humans.
Studios like Dust already produce relatively high-quality content using much cheaper digital media, and an increasing number of films today are using people who had been previously rendered as extras for scenes that would need people in these roles.
So are we replacing directors, writers, actors, extras, cameramen, and the rest of the film crew with a few programmers and advanced AI? The result is still a movie — and services like Netflix and Amazon have a never-ending appetite for content today. It seems to me that video game studios could replace movie studios before this trend ends.
Traditional farming methods are becoming largely obsolete due to climate change. We are moving to warehouse farms that produce more food in much less space and can be much closer to customers in cities.
Farms like this are increasingly favored by robots and autonomous equipment to reduce cost and contamination and operate at a scale traditional farms often cannot match.
We also develop healthier and tastier alternatives to beef, chicken and other animal protein sources for farmers.
These changes should not only be more reliable during times of rapid weather change, but potentially more beneficial for the environment because you no longer need to clear the rainforest and eat other animals. Some of the animals we eat are major producers of methane gas, which contribute significantly to climate change.
Does this mean farming will be like manufacturing, especially when we start 3D printing food? The farm of the future may be another factory.
Warehouses and factories are changing as the use of robots increases and the need for human workers decreases. Factories are effectively turning to massive 3D printers that can produce special offers much cheaper, thanks to both bulky cookie cutter products and increased automation.
Are they still factories after factories become fully automated? Or are they gigantic devices that 3D print the products we want on demand and send them using an increasing variety of autonomous vehicles and package-carrying drones?
Fully automated 3D printing plants should have fewer shutdowns, be less affected by inflation that slows their growth, and be more able to meet temporary demand by using a just-in-time production model. Also, because these automated factories will use 3D printing as part of their process, they can be smaller, more local and possibly more resilient to logistical disruptions.
Summary: The Tip of the Iceberg
I could go on and on about the massive electrical disruption of internal combustion-engined (ICE) cars, personal robots, military drones (we may not need military pilots or drivers in a few years), fast food robots that have turned fast food restaurants into big restaurants. food vending machines and satellite-based data and voice services – and advanced coffee vending machines that make a better cup of coffee than Starbucks already exist.
Is personal transportation truly personal or is it becoming part of the communications market? Are restaurants, factories and 3D printers merging to become part of the tech market? Will movies and video games merge and offer different experiences, but use the same rendering tools and backend? If so, what do we call the result?
Computers and smartphones are merging fast, but is the result an advanced smartphone or a more portable computer? These are all things to tackle in the next decade, and companies that understand what new segment they’re in will likely survive. Those who don’t anticipate these changes and evolve over time probably won’t.
But one thing is for sure, this decade is both an unprecedented change and many companies and people will suddenly discover that the path they took is deadlocked. You were warned.
TCL Nxtwear Air Wearable Display Glasses
One of the glitches ahead is head-mounted displays, which eventually reach a price and performance level that makes them viable. This TCL Nxtwear Air The head-mounted display is operated by the smartphone or PC to which it is connected and projects an HD image onto the glasses, much like watching a 140-inch screen from four meters away.
While this is mostly for watching movies rather than a monitor for work or play, this is an important step towards the latter category, and eventually head-mounted displays will force a major shift between PCs and smartphones, especially when coupled with cloud services. Windows 365.
Once they have a wide range of uses, the need for monitors, screen laptops and even personal TVs may be a thing of the past. Even as we sit together, we may decide that using our own screens that can be adjusted for our eyesight and our unique problems (such as color blindness) would be a better solution than the big screen experiences we have today.
What makes these latest TCL glasses interesting is that they are 30 percent lighter than previous generations and don’t look dopey. The glasses provide good detail (although I expect the 4K glasses that will eventually follow will be better), deep colors and surprisingly deep blacks. They have built-in speakers that sound pretty good and mean you can usually leave the headphones at home (though I’d use the headphones on airplanes or when I’m near others).
Expected to cost just under $700, these glasses are competitively priced when you consider that the 140-inch screen probably costs more than any car you’ve ever bought, potentially making them a real value and is this week’s product.
The views expressed in this article are those of the author and may not necessarily reflect those of the ECT News Network.