103 Small Business Marketing Ideas to Help You Grow

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As a small business owner, you’re probably already busy and have heard a lot of marketing ideas that seem impossible (or at least very difficult) to implement.

Finding proven ways to improve your online presence, build your email list, engage potential customers on social media, and generate measurable revenue can be difficult.

In this column, you’ll find 103 small business marketing ideas designed to help you grow your business by acquiring new customers or retaining existing customers.

And you can actually implement these ideas on your own!

Read on for tactics you can use in your small business to create better and more content, grow your social presence, gain and retain customers, and more.

Content Creation

If you’re paying attention, you know you need content.

It may sound daunting, but you and your employees have the power to create powerful and relevant content with a simple smartphone.

Here are some easy examples:

1. Picture of staff(s).

2. Picture of a new team member.

3. Picture of the boss or boss doing something humorous.

4. Picture of new products unboxed or in stock.

5. Picture of a happy customer (with appropriate permission, of course).

6. Picture of an office pet (if applicable).

7. Picture of a staff member enjoying a seasonal holiday gathering.

8. Picture of working staff (meeting, helping customers, stocking shelves, etc.).

9. A picture of a happy customer (with a caption using an infinite number of apps that can do this).

10. Picture of new equipment (especially if it’s a home service company).

11. Picture of personnel working in the field (if on site).

12. “Behind the scenes” painting.

13. Memes made from your own pictures.

14. Birthday or any other kind of celebration video.

15. Video announcement of a promotion, product or special.

16. Video of a customer reference.

17. Video with some helpful advice that the customer may find helpful.

18. Video that supports a local cause.

19. Video (30 seconds to one minute) showing new products or services.

20. Video of the owner talking about the company’s mission.

21. Video call with team members.

22. Combine your images into a video (many apps can do this).

Using Social Media to Grow Your Business

With the decline of local newspapers, social media has become even more important because you are likely to find your customers on one of the platforms.

The following tips apply regardless of platform. Don’t let your prejudices or habits dictate the social media platforms you use.

you may not use [insert Social Media platform name]but if you have customers, your business needs to be an asset.

23. Publish the pictures described above.

24. Post one of the videos described above.

25. Post a customer review.

26. Go live with Q&A. Prepare basic questions.

27. Go live at an event or party hosted or attended by your business.

28. Share good news from another local business.

29. Share a post from a local charity or nonprofit seeking help.

30. Answer questions or comments from customers.

31. Organize and post a customer event.

32. Post “little known facts” or a historic anniversary about your market or community.

33. Post a picture of your business as the seasons change.

34. Post customer stories (with permission, of course).

35. Post about a work challenge you’ve had and overcame.

36. When a local school team or organization is successful, broadcast about them.

37. Turn a frequently asked question into a helpful recommendation post for your customers.

38. Broadcast about good news for business.

39. Celebrate a new hire.

customer acquisition

Winning new customers is often about getting the little things right.

People in your community need the goods and services you sell.

Part of your job is to make it easy for them to do business with you.

Below are a few items for your customer acquisition checklist:

40. Ask for advice in an email.

41. Request a review via email or text.

42. Allow customers to send text message queries.

43. Make sure it’s easy for customers to contact you (test often).

44. Run a simple paid search ad.

45. Make sure your business is visible on the map.

46. ​​Display at a trade show or local fair.

47. Sponsor (and show up often) a team or organization.

48. Run a paid social campaign (pay $10 – $20 to promote a post or video to a local audience).

49. Start building an email list by giving something of value in return.

50. Use a QR code to prompt customers to sign up for instant coupons via SMS.

51. Start referring customers to other (non-competitive) businesses.

52. Join a networking group.

53. Attend community events and meetings.

customer retention

Acquiring new customers is not enough to maintain a business.

Work hard to retain your existing customers or you could be at a constant disadvantage as you climb uphill.

Here are a few simple ideas to support you:

54. Send a quick follow-up survey after purchase.

55. Request a review via email or text.

56. Send a thank you message to the customer.

57. Follow up with the customer to make sure they are happy.

58. Send offers (price, preview, early access, etc.) to existing customers.

59. Organize a customer appreciation event.

60. Set up a client advisory group.

61. Send your client a monthly email with announcements, specials, and even occasional personal updates.

62. Create a client of the month schedule.

63. Know who your best customers are and offer privileges.

Promotion

To be frank, you need to keep your mouth shut to give your business a chance to succeed.

While “Field of Dreams” is a great movie, this approach doesn’t work in the business world (“They’ll come if you do”).

64. Include a promotional link in email signatures.

65. Develop some product (or service) bundle deals to increase your average order value.

66. Test buy now pay later service on your e-commerce website.

67. If you are a service company, offer a cash or down payment discount.

68. Announce all promotions on social media channels.

69. Various promotional discounts, packages, payment methods, etc. test it.

70. Partner with other local businesses to promote yours.

71. If you’re going to swag, make it memorable for your customers.

72. Be the face of your business. “People do business with people they love.”

73. Support your local news feeds when it makes sense.

74. Get a logo to put on your vehicle.

75. Partner with a bank to finance larger purchases.

Activity Measurement

If you’ve come this far, you’re probably thinking: Great! But how do I know if any of them work?

Here are some key things you can do to measure the effectiveness of your efforts:

76. Add (or have someone do) Google Analytics on your website.

77. Document what success looks like from a business perspective.

78. Track your progress towards your goals.

79. Know the difference between the funnel top and bottom metric.

80. Keep track of coupons used.

81. Monitor incoming calls, messages and emails.

82. Make sure conversion tracking is set up for your digital ads.

83. Ask customers how they heard you.

84. Measure your foot traffic (if your business is retail).

85. Measure your average order value.

86. Measure your conversion rate (online and in physical stores).

87. Document changes in your promotion and messages and note the impact on the business.

88. Track your profitability to make sure your ads and promotions drive profitable sales.

89. Calculate the lifetime value of a customer.

90. Know the cost of acquiring a new customer.

91. Know your customer retention rate.

92. Know the cost difference between retaining an existing customer and acquiring a new one.

93. Test the discount and non-discount offer type (package or buy now, pay later).

Getting Help for Necessary Jobs

Time is money and sometimes you will find that it is better to hire an expert who can help you market your business.

Here are some tips for doing just that:

94. Ask for a recommendation to hire an expert in digital marketing (PPC, SEO, email, web design and development).

95. Find a trainee to create all the images and videos mentioned in the content section.

96. Hire a local freelancer if you have budget constraints.

97. Be clear about your definition of success for everyone you hire.

98. Ask to see relevant case studies before hiring someone.

99. Get an SEO audit to identify any deficiencies.

100. Use online resources like Fiverr, Upwork, and 99 Designs. a little for your needs.

101. Hire someone who can write content for you.

102. Ask an employee or someone you know to edit the videos. You might be surprised how well they do.

103. Keep a handy list of reliable sources to use whenever you need them.

While starting

That’s the list!

Here are 103 small business marketing ideas you can actually implement.

The best advice I can give you to get started is to pick a few easy ones (most likely in the content section) and have this one.

Before you know it, you find your rhythm.

Good luck!

More resources:


Featured Image: KucherAV/Shutterstock

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